Research and Market Analytics
Services
At Taktix IQ, we offer Qualitative & Modular Research Services designed to help businesses understand customer behavior, optimize decision-making, and stay ahead of market trends. Our flexible, insights-driven approach ensures that you get the data you need—when you need it, how you need it.
Metrics and Modular Services
- Voice of Customer (VoC) Programs
- Net Promoter Score (NPS) Analysis
- Customer Journey Mapping
- Churn Prediction Modeling
- Touchpoint Effectiveness Studies
- Cross-Channel Experience Audits
- Rapid Pulse Surveys
- Competitor Benchmarking
- Brand Perception Analysis
- Product & Service Feedback Loops
- Trend & Market Segmentation
Marketing and Growth
- Brand Equity Studies
- Audience Segmentation and Profiling
- Campaign Effectiveness Analysis
- Competitor Benchmarking i
- Customer Loyalty and Retention
- Messaging and Positioning Validation
- Advertising Recall and Impact
- Market Entry Feasibility Studies
- Social Media Listening and Sentiment Analysis
Qualitative Research Services
- Usability Testing
- A/B Testing
- Heat Mapping and Eye-Tracking Studies
- Wireframe and Prototype Feedback
- Task Analysis
- Contextual Inquiry and Field Studies
- Accessibility Audits
- In-Depth Interviews (IDIs)
- Focus Group Discussions (FGDs)
- Ethnographic Studies
- Concept Testing & UX Research
- Customer Journey Mapping
- Sentiment & Behavioral Analysis